Google Earth and Chicago Real Estate
Wow, did this blow my mind, in two ways:
1. First, we start with Google Earth, which is sort of a cross between Google Maps and a video game where you play the Incredible Hulk. Once the software is downloaded, you can "jump" to any address in the world (you can also get directions and find local businesses). Note that this is a pretty big, pretty graphics-intensive program, but you'll have to trust me -- it's totally worth it.
2. Then, we install the Prudential Properties plug-in for Google Earth, as detailed in the above article. Now we can race around Chicagoland, looking at various "for sale" properties by location, and then clicking on a property for more details. Previously I wrote about how Craigslist + Google Maps represented the future of real estate, but I was wrong -- the future is still being written, and the next chapter has arrived.
